Thinking
Notes on AI, evaluation, and building things that work
Perspectives on AI strategy, adoption, and implementation for business owners — not developers.
AI Audits That Start With Your Business, Not the Technology
Most AI consultants start with the technology and hunt for problems to solve. I start with your operations and find where real value is being left on the table — using evaluation methods refined across government, banking, health, and commercial environments.
The Psychology of Why Your Team Won't Use AI
80% of Australians are not using AI at work. The reason is not the technology — it is five predictable psychological barriers. Each one has a specific strategy that overcomes it.
Stop Telling AI What NOT to Do: The Positive Framing Revolution
Most businesses get poor results from AI because they instruct it with constraints and prohibitions. Switching from negative framing to positive framing transforms output quality — and the principle comes from psychology, not computer science.
What Production AI Teaches You That Demos Never Will
The gap between AI that works in a demo and AI that works in your business is enormous. Here are the lessons that only emerge when AI hits real users, real data, and real constraints — illustrated by production systems built for real estate and clinical psychology.
How We Turned Generic AI Into a Specialist — And What That Means for Your Business
Most businesses get mediocre AI output because they ask AI to think and create in a single step. Building a production AI pipeline with over 1,000 lines of carefully chosen prompting revealed a better approach — and the principles apply to any business using AI.
Your Business Has 9 Customer Touchpoints. AI Can Fix the 6 You're Dropping.
You are spending money to get customers to your door. Then you are losing them because you cannot personally follow up with every lead, nurture every client, and ask for every review. AI can handle the touchpoints you are dropping — quietly, consistently, and at scale.
What Happens to Your Data When You Press 'Send' on an AI Tool
Most businesses are sending customer data, financials, and internal documents to AI tools without understanding what happens during processing. The spectrum of AI privacy protection is wider than you think — and recent research shows that even purpose-built security can have structural flaws.